
I have a confession to make. Wait for it. Shhhhhh. But I’m a fanboy.
I revel in delight at the seemless integration of products that bear no resemblance to the edible fruit it lends it’s name to.
The aesthetically designed casings, the strong placement of the logo, the marketing hype and strategy all lead to a desirable brand.
But what makes it ultimately appealing is it’s ease of use. It just plains works. No jargon authorization. No buggy software. And no more BSOD.
That coupled with the Gen Y’s quick adaptation to technology and brand status, makes Apple a global leader in computing. And in music. And in TV. Oh, and in mobile phones.
So much so, endless Mac “converts” preach to the masses on a daily scale. Why hire a sales and marketing team when you have the best marketing team in your fanboys?
Alas, who will continue to pit PC guy next to Mac guy?